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    Product Design Specification (PDS)

    A Product Design Specification (PDS) is a structured document that defines the a distinct set of requirements to be met by all aspects of an enterprise to achieve a successful new product. At a high level, the PDS states what the product should do or meet, but not how it is achieved.

    For example, a new bike lock is desired. An environmental consideration you might specify in the PDS for this product could be "corrosion resistance." This requirement could be met through various solutions, such as stainless steel usage, protective coatings, galvanization, etc. The PDS does not need to dictate the solution, but rather defines the performance requirement.

    Why do we use a PDS?

    In design and production, countless decisions must be made throughout a product's lifecycle. It is impractical to axnticipate and document every action or choice in advance. The PDS serves as a framework that enables team members to make decisions that support the product's goals without requiring exhaustive approval processes.

    Some key benefits of a PDS include the following:

    • Unifying Document: Reconciles what marketing requests, what engineering designs, what sales orders, what is manufactured, and what is installed
    • Main Control Mechanism: When combined with effective product reviews, the PDS controls product development activities
    • Communication Tool: Prevents interdepartmental miscommunication that leads to products not meeting customer needs
    • Decision Criteria: Provides criteria for making design, manufacturing, and business decisions

    The PDS evolves over time. The PDS is not a static document. It evolves and changes throughout the product development process. A multidisciplinary team can utilize the structure of a PDS to be aware of changes across all business areas.

    The Design Boundary: 29 Primary Elements

    The following 29 elements help prepare a comprehensive PDS. Each element should be considered and documented as applicable to your product.

    1. Performance

    Consider the following factors:

    • Speed: Maximum/minimum operating speeds
    • Operating Mode: Continuous or intermittent use
    • Loadings: Electrical, hydraulic, pneumatic, or mechanical forces
    • Precision: Accuracy, repeatability, resolution
    • Tolerances: Acceptable variations in performance

    For the bike lock example, one might specify that the lock must resist at least 3,000 lbs of shearing force, or that it must operate in temperatures from -20° C to 50° C. These specifications define product features rather than the ways in which those might be achieved.

    Note: Be as specific as possible while specifying PDS elements! Vague phrases such as "strong" or "durable" must be avoided to increase the efficiency of the design process. Go back to your user needs and specifications if you need help being more specific. If it isn't measurable in some way, then it is not possible to verify your product meets the specification.

    2. Environment

    Any product might encounter a variety of environments during its lifetime including:

    • Manufacturing and assembly
    • Storage and warehousing
    • Transportation and shipping
    • Display and retail
    • Extensive customer use
    • Potential abuse scenarios

    In each of these environments, consider temperature and humidity ranges, pressure or altitude conditions, exposure to chemicals, noise levels, biological factors, user expertise level, etc.

    Returning to the bike lock, one might specify that the lock must withstand high humidity levels (up to 85

    3. Service Life

    Service life defines how long the product should remain functional and against what criteria. Measurement criteria could include calendar time, operating hours, distance traveled, number of cycles or revolutions, etc. Some considerations while determining the service life of a product are the following:

    • Short service life benefits: Higher product turnover, job creation, lower costs, customers enjoy new products
    • Long service life benefits: Enhanced brand image, meets consumer quality expectations, environmental sustainability, reduced resource waste

    As a product engineer, you might design the bike lock to maintain full functionality for at least 10 years under normal use, which could correspond to approximately 15,000 lock–unlock cycles.

    Note: Service life is different from the shelf life of a product! While shelf life includes the time that the product remains unused, service life only considers the time over which the product remains in use.

    4. Maintenance

    Not every product will remain maintenance-free throughout its lifetime. When developing the PDS, the designer should clearly define the product’s maintenance philosophy and associated requirements. Some key questions to consider are listed below:

    • Should it be maintenance-free?
    • Is maintenance economically feasible?
    • What does the target market expect regarding maintenance?
    • Is maintenance infrastructure available in target markets?
    • What components are likely to need maintenance?
    • Are special tools required, and is this acceptable?

    For the bike lock, it is reasonable to expect the product to remain largely maintenance-free, requiring only occasional use of basic tools—such as lubricants—to ensure smooth operation.

    What to Specify

    Establish cost targets from the project outset and validate against market realities.

    Design and Manufacturing Costs

    • Target production cost per unit
    • Tooling investment required
    • Tooling cost recovery period
    • Break-even analysis
    • Company's financial capacity

    Retail Costs

    • Competitive price positioning
    • Profit margins for all supply chain participants
    • Market price sensitivity

    Bike Lock Example

    • Target Manufacturing Cost: $8.50 per unit (at 50,000 units/year)
    • Tooling Investment: $75,000 (recovered over 2 years)
    • Retail Price Target: $29.99 (competitive with mid-range locks)
    • Profit Margin: 40

    What to Specify

    Conduct thorough competitive analysis to avoid "reinventing an inferior wheel."

    Analysis Methods

    • Parametric studies
    • Literature searches
    • Trade show evaluations
    • Detailed product examination
    • Benchmark testing
    • Market positioning analysis

    Critical Actions

    • Identify serious mismatches with existing products
    • Understand competitive advantages and disadvantages
    • Determine differentiation strategy

    Bike Lock Example

    Competitive Landscape:
    • Major Competitors: Kryptonite, ABUS, OnGuard, Master Lock
    • Price Range: \( 15- \)200 for U-locks
    • Key Features Analysis:

    • Security ratings (Sold Secure, ART)
    • Weight: 1.5-4.5 lbs for comparable products
    • Shackle diameter: 13-18mm standard
    • Mounting bracket systems
    • Key vs. combination locks

    Market Gap Identified: No mid-priced lock with integrated GPS tracking and smartphone alerts

    Differentiation Strategy: Smart features at traditional lock pricing

    What to Specify

    Determine distribution and delivery logistics.

    Key Considerations

    • Destination: Warehouse, retailer, or direct to consumer
    • Transportation mode: Land, sea, air
    • Market: Domestic or international
    • Vehicle type and size constraints
    • Distribution ownership
    • Packaging type: Pallets, containers, transit cases
    • Shipping costs and dimensional limitations
    • Lifting points and handling requirements

    Bike Lock Example

    • Primary Distribution: Bulk shipment to regional warehouses, then to retail stores
    • Secondary Distribution: Direct-to-consumer via e-commerce (20
    • Transportation: Truck freight (domestic), container ship (international)
    • Pallet Configuration: 200 units per pallet
    • Package Dimensions: 8" × 4" × 2" per retail package (fits standard carrier boxes)
    • Shipping Weight: 2.2 lbs per unit (packaged)
    • International: ISO container compatible; no special handling required
    • Cost Constraint: Package size optimized to minimize dimensional weight charges for e-commerce

    What to Specify

    Project annual sales volume, as this profoundly impacts all design decisions.

    Volume Impact on Design

    • Aesthetics and styling possibilities
    • Manufacturing process selection
    • Assembly methods
    • Tooling investment level

    • Low volume: Minimal tooling, possibly hand assembly
    • Medium volume: Temporary or soft tooling
    • High volume: Permanent, expensive hard tooling

    Bike Lock Example

    • Year 1 Target: 25,000 units
    • Year 2 Target: 50,000 units
    • Year 3-5 Target: 75,000 units annually
    • Design Implications:

    • Die-cast lock body (economical at 50K+ units)
    • Injection-molded protective cover
    • Automated shackle machining
    • Semi-automated assembly acceptable initially
    • Investment in full automation deferred until Year 3
    • Moderate tooling investment justified

    What to Specify

    Define packaging requirements for multiple purposes.

    Packaging Functions

    • Protection during transport
    • Storage stability
    • Retail display and advertising
    • Shelf appeal
    • Environmental protection
    • Theft deterrence (retail)

    Key Considerations

    • Packaging can represent significant product cost percentage
    • Packaging may impose design constraints
    • Market survey may inform packaging decisions
    • Environmental protection requirements

    Bike Lock Example

    • Packaging Type: Clamshell blister pack with cardboard backer
    • Cost Target: $0.85 per package (10
    • Protection Requirements:

    • Prevent scratching of lock body during shipping
    • Moisture barrier for corrosion prevention
    • Drop-test rated packaging

    Retail Display:

    • Hang-sell configuration
    • Visible security rating badge
    • Clear view of product

    Sustainability: 60

    Dimensions: Standardized to retail hanging systems

    Anti-Theft: Difficult to remove from package without damage

    What to Specify

    Define manufacturing constraints and opportunities.

    Key Questions

    • Are we designing for existing plant capacity?
    • Do we have excess capacity to utilize?
    • Are there plans for new equipment?
    • What is the make vs. buy policy?
    • Do we need a new facility for this product?
    • What processes are we familiar with?

    Bike Lock Example

    • Facility: Existing manufacturing plant with metal forming capabilities
    • Existing Capacity:

    • Die casting equipment (currently at 70
    • CNC machining centers (available capacity)
    • Heat treatment furnaces (in-house)

    New Equipment Needed:

    • Lock cylinder assembly station ($25K investment)
    • UV coating line for weather protection ($40K investment)

    Make vs. Buy:

    • Make: Lock body, shackle, mounting bracket (core competencies)
    • Buy: Lock cylinders, keys, rubber protective cover (specialized suppliers)

    Assembly: Semi-automated assembly line in existing facility

    Quality Control: Leverage existing testing infrastructure

    What to Specify

    Define maximum, minimum, or optimum size constraints.

    Size Considerations

    • Maximum Size: Portability, storage, access limitations, user preference
    • Minimum Size: Ergonomic requirements, functionality constraints
    • Optimum Size: User surveys, market standards, compatibility requirements

    Common Issues

    • Products growing during design process
    • Loss of portability or compactness
    • Maintenance access problems

    Bike Lock Example

    • Overall Dimensions:

    • Shackle opening: 4" × 9" (fits most bike frames and fixed objects)
    • Shackle diameter: 13mm (balance between security and weight)
    • Lock body: 2.5" × 3.5" × 1.2"

    Portability: Must fit in jersey pocket or small backpack

    Weight with Mounting Bracket: Complete system under 3 lbs

    Ergonomic Minimum: Key grip area minimum 0.75" diameter

    Market Research: Users prefer compact designs but prioritize security over extreme minimization

    Compatibility: Sized to secure bike frame + wheel to standard bike racks

    Storage: Fits standard bike frame mounts

    What to Specify

    Define weight targets considering maximum, minimum, and optimum values.

    Weight Importance

    • User portability and handling
    • Shipping costs
    • Manufacturing and assembly handling
    • Installation requirements
    • Structural support limitations

    Bike Lock Example

    • Target Weight: 2.5 lbs (1.13 kg) for lock alone
    • Maximum Weight: 3.2 lbs with mounting system
    • Weight Justification:

    • Heavy enough to signal security and quality
    • Light enough for daily carrying
    • Competitive with similar security-rated locks

    User Impact: Cyclists comfortable carrying 2-3 lbs on rides

    Shipping Impact: Weight allows economical shipping rates

    Material Implications: Requires high-strength steel alloy to minimize weight while maintaining security

    Distribution: Weight acceptable for retail hanging displays

    What to Specify

    Define appearance requirements proactively, not reactively.

    Key Principle

    "The customer sees it before they buy it; physical performance comes later."

    Specification Areas

    • Color palette
    • Shape and form language
    • Surface texture and finish
    • Material appearance
    • Brand consistency
    • Market trends

    Expert Input

    Obtain input from sales, marketing, and industrial designers early in the process.

    Bike Lock Example

    • Design Language: Modern, technical aesthetic suggesting security
    • Color Options:

    • Primary: Matte black (appeals to 65
    • Secondary: Gunmetal gray, safety orange

    Surface Finish:

    • Lock body: Powder-coated matte finish (durable, premium feel)
    • Shackle: Polished steel with clear protective coating

    Branding: Subtle logo embossed on lock body

    Visual Security Cues:

    • Thick shackle appearance
    • Robust lock body design
    • Visible security rating badge

    Protective Cover: Black rubberized coating (prevents scratching bikes)

    Professional Input: Industrial designer consultation on ergonomic key design and grip surfaces

    What to Specify

    Define required or prohibited materials based on technical needs, company policy, and market requirements.

    Specification Types

    • Must Use: Special materials needed for performance
    • Must Not Use: Toxic, inappropriate, or problematic materials
    • Market-Driven: Consumer preferences or expectations
    • Policy-Driven: Company standards or capabilities

    Bike Lock Example

    Required Materials:
    • Shackle: Hardened boron-manganese steel alloy (resists cutting)
    • Lock Cylinder: Brass pin tumbler mechanism (corrosion resistant)
    • Protective Cover: TPU (thermoplastic polyurethane) - weather resistant, won't scratch bikes
    Prohibited Materials:
    • No cadmium (toxic, regulatory concerns)
    • No low-grade steel (insufficient security)
    • No ABS plastic for structural components (inadequate strength)
    Material Justification:
    • Hardened steel: Industry standard for security ratings
    • Brass cylinder: Proven corrosion resistance in outdoor applications
    • TPU: Superior weather resistance vs. PVC, environmentally preferable

    What to Specify

    Estimate how long the product will remain marketable.

    Impact on Decisions

    • Design approach (quick iteration vs. long-term platform)
    • Marketing and promotion strategy
    • Tooling investment level
    • Manufacturing facility planning
    • Make vs. buy decisions
    • Supply chain commitments

    Bike Lock Example

    • Product Life Span Estimate: 5-7 years before redesign
    • Basis for Estimate:

    • Security technology evolves gradually
    • Materials and manufacturing mature slowly
    • Consumer preferences in locks are stable
    • Competitor refresh cycles average 6 years

    Implications:

    • Justify permanent tooling investment
    • Establish long-term supplier relationships
    • Design platform for incremental updates (colors, smart features)
    • Plan for mid-cycle refresh (Year 3) with minor updates
    • Develop patent protection strategy for full product cycle

    What to Specify

    Identify all applicable standards, regulations, and legal requirements.

    Key Principle

    "It is much easier to design to a standard than to retrospectively modify semi-finalized designs."

    Requirements

    • International and national standards
    • Industry-specific certifications
    • Safety regulations
    • Product liability considerations
    • Regional regulatory variations

    Bike Lock Example

    Applicable Standards:
    • Sold Secure Rating: Target Gold rating (UK standard)
    • ART Rating: Target 4-5 stars (Dutch/European standard)
    • ASTM F2317: Security rating for bicycle locks (North American standard)
    • ISO 4210: Bicycle safety standards (for mounting hardware compatibility)
    • RoHS Compliance: Restriction of hazardous substances (for EU market)
    • California Prop 65: Lead and cadmium restrictions
    Legal Considerations:
    • Product liability insurance for security claims
    • Clear disclaimers about security limitations
    • Patent clearance for locking mechanism
    • Trademark protection for brand elements
    Certification Strategy:
    • Obtain Sold Secure Gold before launch (market requirement)
    • Independent security testing documented
    • Legal review of all security claims in marketing

    What to Specify

    Define the man-machine interface requirements.

    Considerations

    • Operating heights and reach distances
    • Required forces and torques
    • User population characteristics (5th to 95th percentile)
    • Frequency of use
    • Environmental conditions during use
    • Accessibility requirements

    Bike Lock Example

    Key Ergonomics:
    • Key Grip Diameter: 0.75" minimum (comfortable for gloved hands)
    • Key Insertion Force: Maximum 2 lbs (achievable with cold, wet hands)
    • Key Turn Torque: 8-15 in-lbs (manageable but signals security)
    • Lock Weight Distribution: Balanced for one-handed operation
    • Shackle Release: Spring-loaded, operates with <5 lbs force
    User Population:
    • Age range: 16-65 years
    • 5th percentile female to 95th percentile male hand sizes
    • Must operate with cycling gloves (adds 0.25" to finger dimensions)
    • Must operate in rain, cold, darkness
    Frequency of Use:
    • 2-10 times per day during cycling season
    • Must remain comfortable with repeated use
    Accessibility:
    • High-contrast key markings for low-light use
    • Tactile key orientation guide
    • Key fob large enough for arthritic users

    What to Specify

    Document customer preferences, prejudices, likes, and dislikes.

    Information Sources

    • Customer surveys and interviews
    • Focus groups
    • User observation studies
    • Competitor product reviews
    • Retail feedback
    • Warranty and complaint data

    Bike Lock Example

    Customer Research Findings: Primary User Profile:
    • Urban commuters (55
    • Recreational cyclists (30
    • Casual users (15
    • Age: 25-45 primarily
    Customer Preferences:
    • Quick, convenient locking (prioritized by 78
    • Visible security (deterrent effect)
    • Lightweight (within reason)
    • Weather resistance
    • Doesn't damage bike finish
    • Theft warranty/guarantee valued
    Customer Dislikes:
    • Complex multi-step locking
    • Keys that wear out quickly
    • Difficult key insertion
    • Rust and corrosion
    • Mounting systems that rattle or fall off
    • Oversized locks
    Customer Prejudices:
    • Combination locks perceived as less secure (whether true or not)
    • Heavier = more secure (psychological association)
    • Brand reputation heavily influences purchase
    Purchase Triggers:
    • Recent theft (own or friend's bike)
    • New bike purchase
    • Moving to urban area
    • Insurance requirement

    What to Specify

    Define quality metrics and reliability requirements.

    Quality Measures

    • Six Sigma targets (±6σ)
    • Defects per unit (DPU)
    • Defects per million opportunities (DPMO)
    • Mean Time Between Failure (MTBF)
    • Mean Time To Repair (MTTR)
    • Supplier quality requirements
    • Field failure rates

    Bike Lock Example

    Quality Targets:
    • Defect Rate: <100 DPMO (defects per million opportunities)
    • Field Failure Rate: <0.5
    • MTBF: 15,000 lock/unlock cycles minimum
    • Key Durability: 5,000 uses without excessive wear
    Critical Quality Points:
    • Lock Cylinder: Zero key breakage in normal use
    • Shackle Release: 99.9
    • Corrosion: Zero visible rust after 1 year outdoor exposure
    • Coating Adhesion: No peeling or flaking
    Quality Assurance:
    • 100
    • Statistical sampling for shackle strength (1 per 500 units destructive test)
    • Salt spray testing for corrosion resistance
    • Drop testing for shipping durability
    Supplier Requirements:
    • Lock cylinder supplier: Maximum 50 PPM defect rate
    • Steel supplier: Certified material composition
    • Coating supplier: ISO 9001 certified
    Reliability Testing:
    • 20,000 cycle accelerated life test
    • Environmental chamber testing (-30°C to +60°C)
    • UV exposure chamber (equivalent to 10 years)

    What to Specify

    Define storage duration and conditions before sale.

    Considerations

    • Storage environment
    • Retail display environment
    • Degradation mechanisms
    • Protective measures
    • Typical retail cycle time
    • Seasonal factors

    Bike Lock Example

    Shelf Life Requirement: 3 years minimum

    Storage Conditions:
    • Temperature: 0°C to 40°C
    • Humidity: Up to 80
    • Display: Indoor and outdoor retail displays
    Degradation Concerns:
    • Lock Cylinder: Lubricant must not dry out or gum up
    • Packaging: Must not yellow or become brittle
    • Protective Coating: No degradation or stickiness
    • Springs: Maintain tension and function
    Protective Measures:
    • Long-life synthetic lubricant in cylinder
    • UV-stabilized packaging materials
    • Desiccant packet in blister pack
    • Protective cap over keyway
    • Sealed packaging prevents contamination
    Retail Reality:
    • Average time on shelf: 6-9 months
    • Seasonal inventory: May sit 12+ months
    • Outdoor display exposure in some stores
    Design Solutions:
    • Corrosion-resistant materials throughout
    • Sealed design prevents contamination
    • No battery-powered components to deplete
    • Product requires no activation before use

    What to Specify

    Define required or preferred manufacturing processes.

    Considerations

    • Company preferred processes
    • Special process requirements
    • Process capabilities and limitations
    • Supplier process specifications
    • Industry standards

    Bike Lock Example

    Specified Processes: Lock Body Manufacturing:
    • Process: High-pressure die casting (aluminum or zinc alloy)
    • Justification: Cost-effective for 50K+ units, excellent detail reproduction
    • Standard: Company has existing die casting capability
    Shackle Production:
    • Process: Cold-drawn steel bar stock → CNC turning → Heat treatment (through-hardening) → Grinding
    • Heat Treatment Spec: Harden to 58-62 HRC (Rockwell hardness)
    • Standard: ASTM A689 for tool steel
    Surface Finishing:
    • Lock Body: Powder coating (electrostatic application)
    • Shackle: Chrome plating (decorative) + clear protective coating
    • Standards: ASTM B633 for zinc coating, ASTM D3363 for coating hardness
    Lock Cylinder Assembly:
    • Process: Automated pin stacking and spring insertion
    • Requirement: Class 100,000 clean room (prevents contamination)
    Special Processes:
    • Laser Etching: Security rating and serial number on lock body
    • Ultrasonic Welding: Sealing of protective end caps
    Quality Processes:
    • 100% Function Testing: Automated lock/unlock verification
    • Statistical Sampling: Destructive shackle strength testing

    What to Specify

    Define lead times for all development phases to meet launch targets.

    Critical Timeline Elements

    • Concept design phase
    • Detail design and engineering
    • Prototype development
    • Testing and certification
    • Tooling design and manufacture
    • Production ramp-up
    • Window of opportunity for market launch

    Bike Lock Example

    Product Development Timeline: Phase 1: Concept Development (Months 0-3)
    • Market research and competitive analysis: 4 weeks
    • Initial PDS development: 2 weeks
    • Concept ideation and sketching: 4 weeks
    • Concept selection and refinement: 2 weeks
    • Management approval: 2 weeks
    Phase 2: Detail Design (Months 3-6)
    • CAD modeling and engineering: 8 weeks
    • Material selection and testing: 4 weeks (parallel)
    • Supplier identification: 4 weeks (parallel)
    • Design reviews: 2 weeks
    Phase 3: Prototyping (Months 6-9)
    • Prototype tooling: 6 weeks
    • Prototype production: 2 weeks
    • Internal testing: 4 weeks
    • Design iterations: 2 weeks
    Phase 4: Testing and Certification (Months 9-12)
    • Security certification testing (Sold Secure): 8 weeks
    • Environmental testing: 6 weeks (parallel)
    • User testing: 4 weeks (parallel)
    • Final design freeze: 2 weeks
    Phase 5: Production Preparation (Months 12-15)
    • Production tooling design: 8 weeks
    • Tooling manufacture: 8 weeks
    • First article inspection: 2 weeks
    • Production ramp-up: 4 weeks
    Phase 6: Launch (Month 15-16)
    • Inventory build: 4 weeks
    • Marketing campaign launch: 2 weeks (parallel)
    • Product launch: Month 16
    Critical Path:
    • Certification testing (cannot be shortened)
    • Production tooling (long lead time)
    Window of Opportunity:
    • Target launch: Spring (peak cycling season)
    • Must complete by March for April retail availability

    What to Specify

    Define all testing requirements and procedures.

    Testing Stages

    • During manufacturing
    • Post-manufacturing
    • At retail (if applicable)
    • By consumer
    • Certification testing
    • Reliability testing

    Test Infrastructure

    • Automated test equipment (ATE) needs
    • Special test fixtures
    • Retailer equipment requirements
    • Documentation requirements

    Bike Lock Example

    Manufacturing Tests:

    100% Testing (Every Unit):

    • Lock cylinder function test (automated)
      • Key insertion/extraction: 5 cycles
      • Lock/unlock operation: 5 cycles
      • Test duration: 15 seconds per unit
    • Shackle release function test
    • Visual inspection (automated vision system)

    Sample Testing:
    • Shackle pull strength: 1 per 500 units (destructive)
    • Must withstand >3,000 lbs before failure

    • Shackle cutting resistance: 1 per 5,000 units (destructive)
    • Must resist 42" bolt cutters for >60 seconds

    • Drop test: 1 per 1,000 units (from 2 meters)
    Certification Testing (Third-Party):
    • Sold Secure Gold Rating Tests:

    • Attack testing: 5 minutes with hand tools
    • Advanced attack testing: 5 minutes with power tools
    • Freeze spray and hammer attacks

    Environmental Testing:

    • Salt spray: 1,000 hours (ASTM B117)
    • UV exposure: 2,000 hours
    • Temperature cycling: -30°C to +60°C, 100 cycles

    Reliability Testing:
    • Life cycle testing: 20,000 lock/unlock cycles
    • Key durability: 5,000 insertions
    • Corrosion chamber: Simulated 5-year outdoor exposure
    Consumer Testing:
    • User can verify: Smooth operation, key turns easily
    • Packaging includes: Quick function check instructions
    Test Equipment Required:
    • Automated lock cylinder test station ($45K investment)
    • Hydraulic pull-test machine (existing equipment)
    • Environmental test chamber access (contract lab)
    Documentation:
    • Test procedures documented in quality manual
    • Certificate of testing included with each production batch
    • Certification results available on company website

    What to Specify

    Define safety requirements, standards, and warnings.

    Key Elements

    • Relevant safety standards
    • Applicable legislation
    • Hazard analysis
    • Required safety labeling
    • User warnings and instructions

    Bike Lock Example

    Safety Considerations:

    User Safety:

    Pinch Points:Shackle release could pinch fingers

    • Mitigation: Spring-loaded release with controlled speed
    • Warning: "Keep fingers clear of shackle when releasing"

    Sharp Edges: Cut hazards on edges

    • Mitigation: All edges rounded to >2mm radius
    • Standard: No sharp edges per ASTM F963 (toy safety, conservative standard)

    Key Breakage: Broken key could cause cuts

    • Mitigation: Key design resists breakage
    • Material: Ductile brass, not brittle hardened steel

    Lock Failure: Shackle could release unexpectedly causing bike to fall

    • Mitigation: Redundant locking mechanism, extensive testing
    • Reliability target: <1 failure per million lock operations

    Chemical Safety:

    Coating Materials: No toxic heavy metals

    • Compliance: RoHS, California Prop 65
    • Certification: Material safety data sheets from all suppliers
    Standards Compliance:
    • Consumer Product Safety: General product safety requirements (CPSA)
    • Material Safety: ASTM standards for corrosion-resistant coatings
    Labeling Requirements:
    • Warning Label on Package:

    • "CAUTION: Lock may not prevent all theft. Always secure bike in well-lit, visible location."
    • "Keep fingers clear of shackle mechanism when locking/unlocking."
    • "Lock may become cold in winter - wear gloves when handling."

    Product Markings:

    • Security rating
    • Serial number (theft registration)
    • Manufacturer contact information
    • Recycling symbols

    Instruction Manual:
    • Proper locking technique (secure frame AND wheel)
    • Limitations of security (no lock is 100
    • Maintenance recommendations
    • Warranty information
    Liability Considerations:
    • Clear disclaimer that lock reduces but doesn't eliminate theft risk
    • Product liability insurance in place
    • Legal review of all marketing claims about security

    What to Specify

    Identify internal limitations and requirements that affect the design.

    Constraint Categories

    • Company practices and policies
    • Previous product legacy
    • Corporate identity and branding
    • In-house capabilities
    • Resource availability
    • Financial limitations
    • Strategic direction

    Bike Lock Example

    Manufacturing Constraints:
    • Must use existing die-casting facility
    • Limited to 304 stainless steel (company approved material)
    • Cannot exceed $100K tooling investment without board approval
    • Quality system requires ISO 9001 certified suppliers only
    Design Constraints:
    • Must align with company's "outdoor durability" brand image
    • Product family color scheme: Black, gray, and safety orange only
    • Logo placement and size specifications defined by brand guidelines
    • Packaging must use company's standard blister-card format
    Resource Constraints:
    • Engineering team: 2 mechanical designers available
    • Budget for outside industrial design: $15K maximum
    • Testing: Must use company's existing test lab (limited specialized equipment)
    • Cannot hire additional manufacturing staff until Year 2

    What to Specify

    Document market-driven limitations and considerations.

    Considerations

    • Geographic restrictions
    • Cultural sensitivities
    • Political factors
    • Consumer movements
    • Trade restrictions
    • Local preferences and taboos

    Bike Lock Example

    Geographic Restrictions:
    • China Market: Strong preference for domestic brands; difficult market entry
    • Japan Market: Requires specific certifications and Japanese language packaging
    • EU Market: Must comply with CE marking and REACH regulations
    Cultural Considerations:
    • Color Preferences:

    • Safety orange popular in Netherlands and Denmark (cycling culture)
    • Bright colors less accepted in UK market (prefer understated black/gray)

    Security Rating Systems: Different countries prioritize different standards

    • UK: Sold Secure rating critical for insurance
    • Netherlands: ART rating most recognized
    • US: Less standardized, brand reputation more important

    Political/Trade Factors:
    • Country of Origin: "Made in USA" valued by some customers, skepticism of certain manufacturing origins
    • Tariffs: Steel tariffs affect material sourcing decisions
    • Trade Agreements: USMCA, EU trade agreements affect pricing strategy
    Consumer Movements:
    • Growing demand for sustainable/recyclable products
    • "Right to Repair" movement (must provide replacement parts)
    • Privacy concerns about smart lock data collection
    • Anti-theft registration databases expected by some markets
    Market-Specific Constraints:
    • Australian market requires AS/NZS standards compliance
    • Canadian market requires bilingual packaging (English/French)
    Competitive Market Constraints:
    • Established brand loyalty in bike lock market
    • Retail shelf space limited to proven brands
    • Insurance company approved lists (must meet certain standards for coverage)

    What to Specify

    Document the landscape of intellectual property and the prior art.

    Key Activities

    • Patent searches
    • Literature review
    • Competitive product analysis
    • Freedom to operate assessment
    • Prior art documentation
    • IP strategy

    Key Principle

    "If patents are known in detail before the design starts, it is usually quite easy to avoid infringing them."

    Bike Lock Example

    Patent Landscape: Existing Patents (Must Avoid):
    • US Patent 9,876,543: "Disc detainer cylinder with anti-pick features"

    • Owned by competitor; expires 2027
    • Constraint: Cannot use specific disc detainer mechanism
    • Solution: Use pin tumbler design instead

    US Patent 8,765,432: "U-lock mounting bracket with automatic release"

    • Owned by competitor; expires 2025
    • Strategy: Wait for expiration or design alternative mounting system

    Expired Patents (Available for Use):
    • Several basic U-lock shackle designs now in public domain
    • Standard pin tumbler mechanisms (patents expired)
    Company Patent Strategy:
    • File provisional patent on novel shackle release mechanism
    • Patent smart lock integration method (future version)
    • Design patent on distinctive lock body shape
    Literature Review:
    • Academic research on lock-picking resistance
    • Material science papers on hardened steel alloys
    • Security testing methodology standards
    • Corrosion resistance studies for outdoor equipment
    Competitive Product Data:
    • Tear-down analysis of 12 competing locks
    • Security rating documentation
    • User manuals and specifications
    • Warranty claim data (where available)
    Trade Publications:
    • Bicycle industry standards and trends
    • Security industry best practices
    • Materials and manufacturing innovations
    Freedom to Operate Analysis:
    • Patent attorney review completed
    • No blocking patents identified for pin tumbler and U-lock design
    • Clear path to manufacture and sell
    • Documented evidence of design decisions to avoid patented features
    Documentation:
    • Complete patent search results archived
    • Design notebook documenting independent development
    • Competitive analysis file maintained
    • Regular patent monitoring for new filings in bike lock category

    What to Specify

    Consider broader societal impact of the product.

    Considerations

    • Political stability of target markets
    • Social impact of product introduction
    • Cultural sensitivity
    • Consumer movement alignment
    • Employment and economic effects
    • Environmental and sustainability concerns

    Bike Lock Example

    Political Considerations: Market Stability:
    • Target markets: North America, Western Europe, Australia (stable)
    • Deferred markets: Some regions with political instability affecting retail infrastructure
    Regulatory Environment:
    • Privacy Regulations: If smart features added, must comply with GDPR (EU), CCPA (California)
    • Security Standards: Government buildings may require specific certified locks
    • Import/Export: Steel products face varying tariffs and trade restrictions
    Social Implications: Bike Theft and Urban Safety:
    • Positive Impact: Reduces bike theft, encourages cycling as transportation
    • Community Benefit: More bike commuting reduces traffic, emissions
    • Urban Planning: Supports cities' investments in cycling infrastructure
    Accessibility and Equity:
    • Price Point: $29.99 balances security with affordability
    • Consideration: High-end locks ($100+) create security inequality
    • Social Concern: Low-income cyclists most affected by theft but least able to afford premium security
    • Company Response: Offer economy version at lower price point ($19.99) in Year 2
    Employment:
    • Manufacturing in US creates local jobs (social benefit)
    • Higher cost than offshore manufacturing (political consideration)
    • "Made in USA" marketing appeals to some consumer segments
    Environmental Impact:
    • Resource Use: Steel production energy-intensive
    • Product Longevity: 10-year design life reduces waste
    • End-of-Life: Steel is highly recyclable (promote recycling program)
    • Packaging: Minimize plastic, use recycled materials
    Consumer Movements:
    • Right to Repair: Provide replacement parts, repair manuals
    • Sustainability: Recyclable materials, durable design
    • Data Privacy: If smart features added, transparent data policies
    • Fair Labor: Ensure supplier compliance with labor standards
    Social Features to Avoid:
    • Aggressive Anti-Theft: No designs that could harm thieves (liability, ethical concerns)
    • Surveillance Features: Avoid cameras or tracking that could violate privacy norms
    • Exclusionary Design: Ensure usable by people with various physical abilities

    What to Specify

    Address end-of-life considerations for the product.

    Modern Imperative

    "It is no longer possible to forget about the item after ownership has passed to the customer."

    Considerations

    • Recyclability of materials
    • Disassembly for recycling
    • Biodegradability (where applicable)
    • Take-back programs
    • Hazardous material handling
    • Environmental impact of disposal

    Bike Lock Example

    End-of-Life Strategy:

    Material Recyclability:

    • Steel Components (90% of product weight):Highly recyclable
      • Shackle: Steel can be melted and reused indefinitely
      • Lock body: Die-cast zinc/aluminum alloy recyclable
      • No need for disassembly - steel recyclers accept mixed metal locks

    • Plastic Components (8% of weight):TPU protective cover
      • Recyclable in specialized facilities (recycling code 7)
      • Material choice prioritized recyclability over cheaper PVC

    • Lock Cylinder (2% of weight):Brass mechanism
      • Brass has high scrap value, readily recycled
      • Small springs: Steel, recyclable

      Design for Disassembly:
      • Lock can be disassembled with standard tools (10mm wrench, screwdriver)
      • No permanent adhesives bonding different materials
      • Snap-fit protective cover easily removed for material separation
      • Minimal fasteners reduce disassembly time

      Disposal Pathways:

      Primary Path (Expected for 70% of units):

      • Consumer disposes at end of life (10+ years)
      • Placed in metal recycling bin or taken to scrap metal dealer
      • Steel recyclers accept locks without preparation
      • Material automatically sorted at recycling facility

      Secondary Path (20% of units):

      • Lock damaged or compromised before end of life
      • Same recycling pathway as primary

      Premature Disposal (10% of units):

      • Lost keys, forgotten combination, or lock malfunction
      • Many users keep lock "just in case" rather than disposing
      • Eventually enters metal recycling stream
      Packaging Disposal:
      • Cardboard Backer: 60% recycled content, 100% recyclable (widely accepted)
      • PET Clamshell: Recyclable code 1 (most recycled plastic)
      • Instructions printed on recyclable paper with soy-based ink
      • No laminated or composite materials that complicate recycling

      Hazardous Materials:
      • None Present: No batteries, electronics, toxic coatings
      • No special disposal requirements
      • Safe for standard municipal recycling programs

      Environmental Messaging:
      • Include recycling symbols and instructions on packaging
      • Website page on product end-of-life and recycling
      • Partner with metal recycling organizations
      • Communicate recyclability as product benefit